PurePulse Waterjet Technology
Pratt & Whitney Automation - Chrome Orange Ad
Here's an ad we developed for the new forced pulse water jet called PurePulse by Pratt & Whitney Automation. It is a visual metafor for the precision waterjet technology that can strip chrome from aircraft parts. We all know that chrome oranges don't actually exist in real life, but if they did, this technology could precisely strip away the orange peel without harming the juicy orange inside. 
Original orange.
Chromed orange.
Chrome orange peeled.
Finished ad.
Close up 1.
Close up 2.
Close up 3.
Learn more at pwpurepulse.com.
This ad recently won a 2012 BMA B2 award: Best of Category.
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