Lycoming Engines
Aftermarket Parts - Ad Campaign
Here's an ad campaign I help create for Lycoming Engines for their aftermarket parts. The strategy was aimed at owner/pilots who want the best replacement parts for their aircraft. Especially when they need to rely on them the most. Whether they're flying over trees, water or mountains, pilots should insist on using only genuine Lycoming factory replacement parts.  Because who knows your engine parts any better than the people that made it originally?
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