When ITT Defense needed an invitation for its first formal international press dinner to be held on the
walkways of London’s famed Tower Bridge, they turned to us. To create buzz in the international trade
press for the technologically innovative nature of ITT’s business, we devised an intriguing invitation.
Arriving in a discrete attaché case, the “top secret” invitation details appear blank. Until activated by the
included “super secret” UV penlight device, that is. Coinciding with one of the defense industry’s largest
international land and sea trade shows, it was a prime opportunity for ITT to reinforce its Top 10 defense
contractor status and to build its “Engineered for Life” branding message. Mission accomplished.
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